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3 Tips Sales Representatives Use to Win New Customers
InsightSquared describes their company as “#1 in Salesforce Analytics for Sales and Marketing” that “delivers powerfully simple business analytics for companies of any size.” Their recently released...
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Can You Find the Marketing Lesson?
Marketers are always willing to test their skills at storytelling. Many have even tried their hand at writing a movie script. If you are like me you love Hollywood storytelling at its best. The...
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Strategic Marketing Lessons from “The Profit”
Marcus Lemonis, multimillionaire entrepreneur and star of the hit NBC show “The Profit”, has a formula for success. For Marcus, business success is based upon the simple principles of people, process,...
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The Aids Epidemic 1985 and The Job That Made Me Face Death
It wasn’t the sweat labor, working as a janitor for a local newspaper, on my hands and knees peeling pieces of glued copy paper from a wretched Berber carpet, scrubbing toilets, or removing the stale,...
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Marketing Fundamentals Check List to Conversions
Photo by Pixabay on Pexels.com The marketing fundamentals that act as the foundation and basis for generating leads from your website begins with the right tools and tactics. The following are the...
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Inner Architect Named One of Top 9 PPC Agencies in San Francisco 2019
Expertise.com (Expertise) has named Inner Architect one of the Best Pay-Per-Click (PPC) Agencies in San Francisco for 2019. IA is a Google Partner Agency having acquired the status in 2016. Expertise,...
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COVID-19 Changes Everything from Day 1
The announcement of COVID-19, March 16, 2020, shelter-in-place orders for California will live in infamy as the most impactful event our collective lifetimes. A treacherous virus, mysterious to our...
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Truth, Fact, and Fake News: Who is Really Telling the Truth?
Photo by Andrea Piacquadio on Pexels.com Republican President Trump claims he coined the term “Fake News” but that is a lie, a mistruth, an inaccurate statement, a fabrication, a misnomer, an untruth,...
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Why Were Two Women Executed in Marin?
Author’s Warning I recognize that after 30+ years my memory isn’t what it used to be. This story is a recollection of an event that happened to me. The event happened somewhere between 1985-1987. It...
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It’s Never Too Late Until It’s Too Late
Harland Sanders of Kentucky Fried Chicken fame didn’t make good until he was well into his 60s. The Zagats, husband and wife legal team, didn’t create restaurant guidebook Zagat’s Guide until they...
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